Category Archives: Uncategorized

Software-Defined – Wide Area Network (SD-WAN): the Super-Duper WAN!

ReportBuyer’s press release dated April 24, 2017, “SD-WAN Market Size Forecasts to grow from USD 738.9 million in 2016 to reach USD 9,066.2 million by 2021,” estimates a 65.11% Compounded Annual Growth Rate (CAGR) for SD-WAN over the next five … Continue reading

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For Managed Service Providers (MSPs), Marketing is the Tipping Point!

Complex technological solutions require simple marketing explanations. From partner propositions that reassure internal IT departments of a need for their ongoing complementary role to the development of must-have USPs, and benefits and value messaging, MSPs must make this winning proposition to the end user:

MSPs are the optimum choice when it comes to offering holistic IT solutions, including Cloud transparency, where required. Continue reading

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Everything You Always Wanted to Know About Content Marketing, Sponsored Content and Native Advertising

If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising is definitely not your cup of tea. HBO’s … Continue reading

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To be, or not to be – that is the question for B2B Digital Marketers

Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, … Continue reading

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Top 10 Old Adages Adapted for Millennials, Meme Aficionados, and Social Media Enthusiasts!

We all grew up with popular proverbs that were directed at us by family, friends and mentors when they believed these were required to correct, coach, or cheer us depending on the occasion. Well, that was then and this is … Continue reading

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Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales

In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading

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7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play

Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant Head of Brian Williams.” Given Brian Williams sudden … Continue reading

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Overcoming Content Marketing’s Two Biggest Challenges

In a recent “Content Marketing Report” (based on over 600 survey responses from B2B marketing professionals), Holger Schulze, Group Founder of the “Technology Marketing Community” on LinkedIn, highlighted the following as one of Top-5 Trends in Content Marketing: “The number … Continue reading

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Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!

Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are become increasingly popular in the B2B world as … Continue reading

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A brand by any other name… is not a brand!

We all love Shakespeare’s romantic lament, “A rose by any other name would smell as sweet.” Yes, true, but a brand by any other name, not so much! But I digress and will return to this metaphor later. So what … Continue reading

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