In the 1990s a Hollywood movie, “Glengarry Glen Ross” popularized a sales mantra, which encapsulated the selling process into a seemingly inane, yet pressure-filled acronym ABC… Always Be Closing! As a B2B […]
High-tech marketing is always a constant compromise between logical left-brain analytics and creative right-brain activities. Jack has been living this struggle his entire working career, which he began as a software geek after graduating with a BSEE degree from Bombay University. To hone his marketing skills, Jack went on to pursue an MBA degree from Columbia Business School in New York City. Jack has since gained wide-ranging marketing experience from working at start-ups to Fortune 500 companies in the global IT, Defense and Space, and Telecommunications industries.
In the past few years, Jack has focused on developing integrated marketing strategies and plans that incorporate a judicious mix of inbound and outbound marketing techniques. In addition to being a self-published author, Jack has been recognized for outstanding analytical and communications skills, authoring technical articles (self and ghosted) in numerous trade publications and editorial opinions in Business Week, The Wall Street Journal, The Washington Post, and The New York Times.
During the heyday of conglomerates in the 1960s, the Boston Consulting Group (BCG) developed its growth-share matrix model, which has since been widely used by strategic planning and corporate development teams across America. […]
Add the new Twitter Follow button to both, your company web site and blog. It is an easy way to generate new followers and increase the reach of your brand. Create relevant hashtags […]
An off-the-record conversation between Cold Caller (CC) and Inbound Marketer (IM) at a typical SMB struggling to integrate traditional outbound marketing practices with newer inbound marketing techniques: CC: IM, buddy, you must […]
Build and cultivate a strong database of followers on all of your SMB social media sites by posting pertinent, timely and valuable content on a regular basis. Include the following “Inbound Marketing” information in […]
Follow us on Twitter: Get every employee in your company to start using the tagline “Follow us on Twitter” or better yet incorporate the icon shown below as part of a mandatory […]