The Marketing Id came across an excellent keynote address, “Five Megatrends Shaping Enterprise Communications and Collaboration,” delivered on March 3rd this year at CeBIT 2011 in Hanover, Germany by Hamid Akhavan, CEO […]
High-tech marketing is always a constant compromise between logical left-brain analytics and creative right-brain activities. Jack has been living this struggle his entire working career, which he began as a software geek after graduating with a BSEE degree from Bombay University. To hone his marketing skills, Jack went on to pursue an MBA degree from Columbia Business School in New York City. Jack has since gained wide-ranging marketing experience from working at start-ups to Fortune 500 companies in the global IT, Defense & Space, and Telecommunications industries.
In the past few years, Jack has focused on developing integrated marketing strategies and plans that incorporate a judicious mix of inbound and outbound marketing techniques. In addition to being a self-published author, Jack has been recognized for outstanding analytical and communications skills, authoring technical articles (self and ghosted) in numerous trade publications and editorial opinions in Business Week, The Wall Street Journal, The Washington Post, and The New York Times.
In reviewing some of the leading marketing automation web sites, The Marketing Id came across a brilliant whitepaper from Marketo titled, “The Definitive Guide to B2B Social Media.” There is much to gain […]
E-mail – that quintessential of outbound marketing tools – is what had catapulted the BlackBerry as a darling of corporate America in the early 2000s. But in the latter part of that […]
Build it and they will come. When The Marketing Id quoted the movie, “Field of Dreams,” in a previous post “Hello Sales, the Cold Call Just Got Warmer!” the reference was to […]
In the 1990s a Hollywood movie, “Glengarry Glen Ross” popularized a sales mantra, which encapsulated the selling process into a seemingly inane, yet pressure-filled acronym ABC… Always Be Closing! As a B2B […]
During the heyday of conglomerates in the 1960s, the Boston Consulting Group (BCG) developed its growth-share matrix model, which has since been widely used by strategic planning and corporate development teams across America. […]