An off-the-record conversation between Cold Caller (CC) and Inbound Marketer (IM) at a typical SMB struggling to integrate traditional outbound marketing practices with newer inbound marketing techniques: CC: IM, buddy, you must […]
High-tech marketing is always a constant compromise between logical left-brain analytics and creative right-brain activities. Jack has been living this struggle his entire working career, which he began as a software geek after graduating with a BSEE degree from Bombay University. To hone his marketing skills, Jack went on to pursue an MBA degree from Columbia Business School in New York City. Jack has since gained wide-ranging marketing experience from working at start-ups to Fortune 500 companies in the global IT, Defense & Space, and Telecommunications industries.
In the past few years, Jack has focused on developing integrated marketing strategies and plans that incorporate a judicious mix of inbound and outbound marketing techniques. In addition to being a self-published author, Jack has been recognized for outstanding analytical and communications skills, authoring technical articles (self and ghosted) in numerous trade publications and editorial opinions in Business Week, The Wall Street Journal, The Washington Post, and The New York Times.
Build and cultivate a strong database of followers on all of your SMB social media sites by posting pertinent, timely and valuable content on a regular basis. Include the following “Inbound Marketing” information in […]
Follow us on Twitter: Get every employee in your company to start using the tagline “Follow us on Twitter” or better yet incorporate the icon shown below as part of a mandatory […]
A question that is often asked in marketing departments across the B2B world – so how do we integrate these new inbound marketing elements using various social media features with our existing […]