The social media world was abuzz last week as the “Kony 2012” video became the fastest viral marketing phenomenon – tallying over 100 million views in a week! After reading a review […]
High-tech marketing is always a constant compromise between logical left-brain analytics and creative right-brain activities. Jack has been living this struggle his entire working career, which he began as a software geek after graduating with a BSEE degree from Bombay University. To hone his marketing skills, Jack went on to pursue an MBA degree from Columbia Business School in New York City. Jack has since gained wide-ranging marketing experience from working at start-ups to Fortune 500 companies in the global IT, Defense & Space, and Telecommunications industries.
In the past few years, Jack has focused on developing integrated marketing strategies and plans that incorporate a judicious mix of inbound and outbound marketing techniques. In addition to being a self-published author, Jack has been recognized for outstanding analytical and communications skills, authoring technical articles (self and ghosted) in numerous trade publications and editorial opinions in Business Week, The Wall Street Journal, The Washington Post, and The New York Times.
In the B2B world, Twitter has the potential of becoming the launching pad of choice for all sorts of business communications beyond traditional PR and marketing to include sales, financial, engineering, operations, […]
It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM). Some BI purists believe […]
Social Media Category 3: F100 Top 10 FiFo Ratio Imagine being the only company in the F100 with a FiFo ratio under 1 – that distinction belongs to UnitedHealth, which is the only […]
Introduction Social media usage has been baked into the business psyche for at least three years and its adoption in the commercial domain continues to grow. So The Marketing Id felt there […]
When President Reagan passed away in 2004, it was pretty clear that he had earned a lot of bipartisan affection through the years. It had me wondering back then, “What made this […]