Monthly Archives: November 2011

Top 10 Holiday Tips for Startups & B2Bs in Social Media & Marketing

The Steve Jobs rule “stay hungry, stay foolish” was directed at college grads but it also applies to startups; although for startups to evolve–thinking outside the box has to be coupled with performing inside the box.  Engineering and sales can … Continue reading

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Marketing & Management Lessons from “Steve Jobs” Biography–“This was a man!”

After reading Walter Isaacson’s biography, “Steve Jobs,” The Marketing Id has come to the conclusion that Steve Jobs was the real “iMan” after all.  Maybe not the original “I-man”–that title probably still belongs to Don Imus of morning talk radio/TV.  In … Continue reading

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Top 5 B2B Concerns As Social Media Advertising Scales

The Marketing Id came across a very fascinating article in the Wall Street Journal recently, “Big Brands Like Facebook, But They Don’t Like to Pay,” pertaining largely to the consumer domain.  Nonetheless, there are a number of lessons to be … Continue reading

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