Monthly Archives: September 2011

The Art & Science of the B2B Tweet and Strategic Intent!

Given the reality of inbound marketing in the B2B realm, especially in the long sales cycle kind, marketers need to have a well-crafted social media strategy that combines creative talent with logical skills in order to achieve desired results.  This is especially … Continue reading

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Welcome to the Social Enterprise – It’s Not What You Think, B2B Skeptics!

If The Marketing Id had any doubts that social media was still more pervasive as a marketing tool in the B2C world as opposed to the B2B world, those doubts have begun to seriously erode this year.  With the advent of … Continue reading

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All It Takes Is “A Few Good Men” Blogging & Tweeting to Generate Leads

As the economy seems to be going through a sluggish phase, SMBs are beginning to wonder if there is a paucity of demand out there.  Judging by how the stock markets have bounced back in the past couple of weeks after their … Continue reading

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