Monthly Archives: August 2011

A Salute to Steve Jobs – the Best Marketer in the World!

We the beneficiaries of over three decades of technological innovation from that incredible marketing machine, known as Steve Jobs, are quite saddened by his decision to step down as the CEO of Apple.  It seems like he was forced to … Continue reading

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How Inbound Marketing Is Driving the B2B Marketing Mix–Viva La 4Ps!

For the past several years B2B marketers have been using inbound marketing techniques for various activities such as: Mastering SEO/SEM across web properties Topping organic and contextual SERP listings Building brand equity across relevant social networks Developing appropriate marketing personas … Continue reading

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