Monthly Archives: July 2011

Revenue Performance Management: Viva La Drucker!

If you believed that RPM was short for revolutions per minute, you are most likely an engineer (like I used to be), but if you knew that a more contemporary acronym stood for Revenue Performance Management, then you are probably … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 5 Comments

Social Media-Integrated Enterprise Products Lead the Way for Social Media-Integrated B2B Marketing

The Marketing Id came across an excellent keynote address, “Five Megatrends Shaping Enterprise Communications and Collaboration,” delivered on March 3rd this year at CeBIT 2011 in Hanover, Germany by Hamid Akhavan, CEO of Siemens Enterprise Communications.  Given its telecommunications pedigree, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 1 Comment

The Social Media Marketing Value Chain in a Company’s Revenue Cycle

In reviewing some of the leading marketing automation web sites, The Marketing Id came across a brilliant whitepaper from Marketo titled, “The Definitive Guide to B2B Social Media.” There is much to gain from reading this 46-page treasure trove, but The … Continue reading

Posted in Uncategorized | Tagged , , , | 1 Comment