Monthly Archives: June 2011

Top 5 gRIM Truths About BlackBerry: a B2B vs. B2C Marketing Case Study

E-mail – that quintessential of outbound marketing tools – is what had catapulted the BlackBerry as a darling of corporate America in the early 2000s. But in the latter part of that decade, when social media savvy smartphones began enticing … Continue reading

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Top 5 Myths About B2B Inbound Marketing

Build it and they will come. When The Marketing Id quoted the movie, “Field of Dreams,” in a previous post “Hello Sales, the Cold Call Just Got Warmer!” the reference was to the new marketing paradigm that has evolved over … Continue reading

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From Leads to Deals: Promoting Sales with a New Marketing Paradigm

In the 1990s a Hollywood movie, “Glengarry Glen Ross” popularized a sales mantra, which encapsulated the selling process into a seemingly inane, yet pressure-filled acronym ABC… Always Be Closing!  As a B2B marketer in that era, trying to promote value-added … Continue reading

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Quadrant Analysis for B2Bs – Cash Cows Produce Best Marketing ROI

During the heyday of conglomerates in the 1960s, the Boston Consulting Group (BCG) developed its growth-share matrix model, which has since been widely used by strategic planning and corporate development teams across America.  It was a simple model that showed a … Continue reading

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