Monthly Archives: May 2011

5 Easy Ways to Promote your B2B Brand Using Inbound Marketing

Add the new Twitter Follow button to both, your company web site and blog. It is an easy way to generate new followers and increase the reach of your brand. Create relevant hashtags for use in your tweets about your value … Continue reading

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Hello Sales, the Cold Call Just Got Warmer!

An off-the-record conversation between Cold Caller (CC) and Inbound Marketer (IM) at a typical SMB struggling to integrate traditional outbound marketing practices with newer inbound marketing techniques: CC: IM, buddy, you must surely be aware that “the reports of my … Continue reading

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Top 10 Ways Inbound Marketing Can Drive Outbound Marketing

Build and cultivate a strong database of followers on all of your SMB social media sites by posting pertinent, timely and valuable content on a regular basis. Include the following “Inbound Marketing” information in e-mail signature blocks and company business cards for … Continue reading

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Seven Highly Effective Ways to Shorten a Long B2B Sales Cycle

Follow us on Twitter:  Get every employee in your company to start using the tagline “Follow us on Twitter” or better yet incorporate the icon shown below as part of a mandatory company-wide outbound e-mail signature line. The probability of success … Continue reading

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Integrated Marketing Value Chain

This gallery contains 3 photos.

A question that is often asked in marketing departments across the B2B world – so how do we integrate these new inbound marketing elements using various social media features with our existing outbound marketing efforts? This can be very easily done … Continue reading

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